Mobile internet is the next big growth engine

BANGALORE: India's ecommerce posterboy Flipkart.com has built its next-generation data centre running on the Juniper Networks's Junos operating system. The Airports Authority of India (AAI) is deploying Juniper's ethernet switches, integrated with its security and routing devices, within the Chennai Airport's new terminals. In an interaction with TOI, Kevin Johnson, CEO of Juniper Networks, talks about how he and his team are focused on fundamentally changing the experience and economics of networking through an ecosystem of innovation built on integrated software platforms. Excerpts: 

Do you think customers are plugging into the new networking paradigm?

Today, a third of the population is connected to the internet. Projections say, two-thirds of the population will be connected to the internet in the near future. There are more people connected through mobile devices and networks are enabling innovation. Internally, we call this as connect everything and empower everyone. Network has created an opportunity to access information and be connected. It's had an impact on education, commerce, healthcare and way the governments can reach out to their citizens. The internet is providing positive implications in the world that we live in. The fact that you can have people collaborate around an idea related to innovation and create a network for them to share their ideas is made possible by the internet. Network is a key enabler of innovation not just in technology, but in the way businesses operate. 

The demand fundamentals for networking continue to remain strong. What's driving growth?

I think, there is a huge demand for smartphones and tablets and people want to consume more data on the internet. In many ways, service providers will continue to look to Juniper to innovate so that we can reduce the cost of traffic carried and make them more profitable. In addition to this, some service providers have innovated in their own business models. The big growth engines are mobile internet, videos and distribution of videos on the network. Increasing adoption of cloud computing, private cloud and public clouds and big data centres connected to network are other drivers for growth. 

How is the enterprise business playing out in India?

Our India business is growing rapidly. Last year, we grew 30% on the enterprise side, while the service providers business was flat and part of that is related to the way the spectrum was allocated on the wireless side. The wireless spectrum and auction process have created a situationthe industry remains fragmented. There has been a pause in spending and service providers are waiting for certain changes in policy matters. Most competitors in the wireless side are not making profits posing a challenge to many of the service providers. I think that's being addressed. 

How are you leveraging on cloud to deliver a better value proposition?

There are certain applicationsclients have concerns around privacy of data and hence, they want to store their data on a private cloud. At the end of the day, virtualised data centres provide better economics of computing. In addition to connecting data centres to the internet, we have a sizable security business that will grow exponentially in the next 5-10 years.

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11 ways to keep your emails safe hackers

WASHINGTON: Emails are the most common thing vulnerable to spying.

Adam Levin, founder of Credit.com and Identity Theft 911, has given 11 steps not to do with email and doing which will make us vulnerable to hackers, ABC News reported.

Firstly, he said that a person should never check their e-mail on an unsafe network, as a computer in an internet cafe, library or any other business may be infected with malware to steal your passwords.

Secondly, people should log off their e-mails as soon as their work is over, as by staying signed up a hacker can gain immediate access.

Thirdly, Levin said that email login name and password should not be repeated.

Fourthly, another problem is that people do not their old-emails properly, which could contain addresses, account usernames and passwords, contact information foryour pals, financial data and may other sensitive information.

Fifthly, if an email comes to you that promises a loan or credit card that is worth a guaranteed amount of money at a low interest rate, beware that it is a scam, as nobody will give you credit without checking your credit report.

Sixthly, people should not click on seemingly ambiguous emails their pals, as they could be vectors of attack. Cyber criminals often pose as pals stuck penniless in Europe or Asia and in need of an immediate wire transfer.

Seventhly, if you get a mail your bank or credit card company asking to verify your account information beware that it can be cyber criminals, as an institute that handles important thingsmoney or packages, don't use email for communication, and definitely not to confirm personal information.

Eighthly, many scams involve sending money to people that you have never met for e.g there is the "Wall Street insider" with the hot investment tip or the foreign company, which needs you to cash a check or process transactions. Beware.

Ninthly, people should not fall for the trick that makes them think that their credit card has been stolen.

Tenthly, after Hurricane Sandy and the giant tornado in Oklahoma, cyber criminals sent emails requesting donations for relief efforts.

Lastly, do not click on emails that show too good to be true travel deals.

Airpush Launches 'AirDSP'

Airpush, winner of “Best Mobile Ad Network” at the 2012 MEA’s, today unveiled its “AirDSP” platform to provide mobile real-time bidding capability for the company’s 5,000+ advertisers.Using AirDSP, advertisers can run campaigns across major mobile RTB exchanges and SSPs a single interface, using the most advanced optimization and audience targeting tools in the industry. Airpush has partnered with Inneractive, MobClix, MoPub, OpenX, Smaato and other mobile RTB supply sources around the world, in order to provide AirDSP clients with nearly limitless scale for RTB campaigns.

“Real-time bidding in mobile has recently experienced explosive growth, but the barriers to entry are extremely high for advertisers who want to enter the market and be competitive,” said Asher Delug, Airpush Founder and CEO. “Only the largest advertisers and agencies are equipped to build connectivity to the exchanges, develop a bidding algorithm and media buying interface, and acquire data at a scale that is required to be competitive in today’s mobile RTB market. Our vision for AirDSP was to break down those barriers to entry and give our 5,000+ advertisers a world-class platform to enter the mobile RTB market effortlessly.”

One of AirDSP’s flagship features is Optimizer, a breakthrough, patent-pending optimization tool that can dramatically improve the performance of any RTB campaign. Optimizer “democratizes” the mobile RTB market by giving self-serve advertisers a level of bidding precision that was previously available only to programmatic buyers. The tool’s core functionality is to display campaign performance metrics and trends across a high number of targeting parameters, while enabling advertisers to manage different bids, creatives, and landing pages for each targeting parameter independently. For example, a restaurant chain promoting a coupon campaign can automatically change the ad creative during breakfast, lunch, and dinner hours as well as raise bids 30 percent during the most profitable meal time.

In another major benefit to Airpush clients, AirDSP features a comprehensive set of open APIs. This enables agencies, ad networks, and resellers to offer mobile real-time bidding functionality to their clients via their own customer portal on a private-label basis. Every feature available in the AirDSP portal has been exposed via open APIs, enabling clients to fully replicate the power of AirDSP within their own web applications.

AirDSP is currently available on www.airpush.com. Current advertisers can log into their existing self-serve accounts for immediate access, and new advertisers can easily sign up by creating a free advertiser account on the Airpush website.

About Airpush

Named “Best Mobile Ad Network” at the 2012 Mobile Excellence Awards, Airpush is on a mission to redefine mobile advertising for publishers and advertisers. More than 100,000 apps and 5,000 advertisers rely on Airpush to deliver the industry's highest performance, driven by exceptional ad formats and targeting technology. Founded in 2011 by mobile advertising veterans, the company has approximately 140 employees and offices in Los Angeles and Bangalore.